In early 2016 IEDR opens up 2 letter domain registration. There was a high demand for the domain and so it went to auction. “I didn’t think I’d get it because I thought the Irish Times might get it or the Institute of Technology might claim it,” said Eamon at the time but in the end, we won the auction and came away with the domain.  This prompted us to rebrand as and launch a fresh recruitment drive to grow our talent pool.